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Apollo.io Review 2025

An AI-powered B2B sales platform with 275M+ contacts database, email automation, call dialer, and CRM integration for end-to-end sales engagement.

Freemium (Basic: $49/month, Professional: $99/month, Organization: $119/month)
4.7/5(528 reviews)
Sales Intelligence, Lead Generation, Email Automation
Freemium (Basic: $49/month, Professional: $99/month, Organization: $119/month)
Pricing
4.7
Rating
3
Categories
4
Features

Key Takeaways - TL;DR

Best For

Sales Intelligence, Lead Generation, Email Automation professionals and freemium (basic: $49/month, professional: $99/month, organization: $119/month) users

Pricing

Freemium (Basic: $49/month, Professional: $99/month, Organization: $119/month) model with flexible plans

User Rating

4.7/5 stars by users

Top Features

sales intelligence, lead generation, email outreach

What is Apollo.io?

Apollo.io is a sales intelligence AI tool that an ai-powered b2b sales platform with 275m+ contacts database, email automation, call dialer, and crm integration for end-to-end sales engagement.. Launched in 2024, it has quickly become one of the most popular sales intelligence solutions with a 4.7-star rating.

The platform offers freemium (basic: $49/month, professional: $99/month, organization: $119/month) access to 4 core features including sales intelligence, lead generation, email outreach, B2B sales, making it ideal for both beginners and professionals in the sales intelligence, lead generation, email automation space.

Whether you're a small business owner, freelancer, or enterprise team, Apollo.io provides the tools you need toachieve your goals efficiently and effectively.

Core Features & Capabilities

1

sales intelligence

Advanced sales intelligence capabilities that help youachieve professional results faster than traditional methods.

2

lead generation

Advanced lead generation capabilities that help youachieve professional results faster than traditional methods.

3

email outreach

Advanced email outreach capabilities that help youachieve professional results faster than traditional methods.

4

B2B sales

Advanced b2b sales capabilities that help youachieve professional results faster than traditional methods.

Pricing Analysis & Plans

Freemium (Basic: $49/month, Professional: $99/month, Organization: $119/month)

Current Pricing Model

Paid subscription with multiple plan options

Pros & Cons Analysis

Pros

  • Freemium (Basic: $49/month, Professional: $99/month, Organization: $119/month) pricing model makes it accessible to all users
  • User-friendly interface with intuitive design
  • Comprehensive features including sales intelligence, lead generation, email outreach
  • High user satisfaction with 4.7/5 rating
  • Perfect for sales intelligence professionals and teams
  • Regular updates and feature improvements

Cons

  • Learning curve for advanced features in premium tiers
  • Internet connection required for full functionality
  • Premium features require paid subscription
  • Mobile app may have limited features compared to web version
  • Customer support response times can vary during peak hours

How to Use Apollo.io - Step by Step

1

Sign Up & Get Started

Create your account on Apollo.io and complete the onboarding process. The setup takes less than 5 minutes.

2

Choose Your Sales Intelligence Project

Select from various sales intelligence templates or start from scratch. Apollo.io offers templates for different use cases and industries.

3

Customize & Generate

Use the sales intelligence and lead generation features to customize your project. The AI will help generate content based on your inputs.

4

Review & Export

Review your generated content, make final adjustments, and export in your preferred format. Apollo.io supports multiple export options.

Frequently Asked Questions

What makes Apollo.io different from other sales tools?

Apollo.io combines the world's largest B2B database (275M+ contacts) with AI-powered email personalization, built-in dialer, meeting scheduler, and comprehensive sales analytics in one platform, eliminating the need for multiple tools.

What's included in the free plan?

The free plan includes unlimited email credits (fair usage policy), 5 mobile credits monthly, 10 export credits, basic contact search, 2 email sequences, and Chrome extension for prospecting.

Final Verdict: Is Apollo.io Worth It?

Apollo.io is Perfect For:

  • Sales Intelligence professionals and teams
  • Users looking for freemium (basic: $49/month, professional: $99/month, organization: $119/month) solutions
  • Those who need sales intelligence, lead generation, email outreach
  • Both beginners and advanced users

Consider Alternatives If:

  • You need highly specialized features
  • Budget is extremely tight (if paid)
  • You prefer desktop-only solutions
  • Integration requirements are very specific

Our Rating: 4.7/5

Apollo.io delivers excellent value with its freemium (basic: $49/month, professional: $99/month, organization: $119/month) pricing and comprehensive feature set.With a 4.7/5 user rating, it's definitely worth trying for sales intelligence needs.