Web analytics service that tracks and reports website traffic and user behavior.
Research & Data Analysis, Marketing & Advertising, Business Management professionals and freemium (free for most users; enterprise-level 'analytics 360' is a paid product) users
Freemium (Free for most users; Enterprise-level 'Analytics 360' is a paid product) model with flexible plans
4.5/5 stars by users
analytics, data, tracking
Google Analytics is a research & data analysis AI tool that web analytics service that tracks and reports website traffic and user behavior.. Launched in 2024, it has quickly become one of the most popular research & data analysis solutions with a 4.5-star rating.
The platform offers freemium (free for most users; enterprise-level 'analytics 360' is a paid product) access to 5 core features including analytics, data, tracking, website, user behavior, making it ideal for both beginners and professionals in the research & data analysis, marketing & advertising, business management space.
Whether you're a small business owner, freelancer, or enterprise team, Google Analytics provides the tools you need toachieve your goals efficiently and effectively.
Advanced analytics capabilities that help youachieve professional results faster than traditional methods.
Advanced data capabilities that help youachieve professional results faster than traditional methods.
Advanced tracking capabilities that help youachieve professional results faster than traditional methods.
Advanced website capabilities that help youachieve professional results faster than traditional methods.
Advanced user behavior capabilities that help youachieve professional results faster than traditional methods.
Paid subscription with multiple plan options
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Create your account on Google Analytics and complete the onboarding process. The setup takes less than 5 minutes.
Select from various research & data analysis templates or start from scratch. Google Analytics offers templates for different use cases and industries.
Use the analytics and data features to customize your project. The AI will help generate content based on your inputs.
Review your generated content, make final adjustments, and export in your preferred format. Google Analytics supports multiple export options.
GA4 is the new standard. It uses an event-based data model (tracking user interactions) rather than the session-based model of Universal Analytics. It's also designed to be more privacy-focused and works across both websites and apps.
Basic setup is straightforward. It involves adding a small piece of tracking code (a tag) to your website's pages. More advanced tracking, like custom events and e-commerce conversions, can require more technical knowledge or the use of Google Tag Manager.
Google Analytics delivers excellent value with its freemium (free for most users; enterprise-level 'analytics 360' is a paid product) pricing and comprehensive feature set.With a 4.5/5 user rating, it's definitely worth trying for research & data analysis needs.
