Pricing: Freemium
Rating: 4.4/5
AI photo and video editor with background removal, generative AI tools, and templates for creators and teams.
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Category
Image editing
Editor-selected listing
Independent & reader-supported
Pricing
Free (₹0/mo, 5 credits/week); Pro (₹266.66/mo billed yearly, 500 credits/month); Ultra (₹2,252.50/mo per seat billed yearly, 2,500 credits/month); Enterprise (custom pricing).
| Plan | Details |
|---|---|
| Free | ₹0/month — includes 5 AI credits per week, standard photo and video editing tools, limited access to AI features, and 100 MB of cloud storage. |
| Pro | ₹266.66/month billed annually — includes 500 AI credits per month, advanced background and object removal, access to millions of stock photos and Getty video clips, premium templates and fonts, 3+ brand kits, bulk editing for up to 50 images, and 100 GB of cloud storage. |
| Ultra | ₹2,252.50/month per seat billed annually — includes 2,500 AI credits per month, everything in Pro, 10+ brand kits, team collaboration seats, ad performance tracking, 2,000 API credits, bulk editing for up to 100 images, and 300 GB of cloud storage per seat. |
| Enterprise | Custom pricing — includes photo and video editor SDKs, mobile web SDK, white-label editing capabilities, prepaid or pay-as-you-go API access, and custom credit volume agreements. |
What is Picsart?
Quick Summary
Picsart is an AI-powered photo and video editing platform available on iOS, Android, and web, used by over a billion people worldwide. It combines background removal, object replacement, text-to-image generation, and short-form video editing in a single application, with access to third-party AI models including Sora, Runway, Flux, and Kling. The platform serves social media creators, marketing teams, e-commerce sellers, and small businesses through a tiered subscription model that starts with a free plan.
Picsart is a multi-platform AI creative suite that brings photo editing, video production, and generative image tools together in one application. Core capabilities include AI-powered background removal and replacement, object detection and swap, one-tap image enhancement, text-to-image generation, and bulk editing for up to 100 images at a time. The platform integrates third-party AI models — Flux, Runway Gen4, Sora, Kling, Imagen, and GPT-image — making it one of the more model-diverse editing tools available to general consumers. Editing works across iOS, Android, and a web interface, with cloud storage that syncs automatically between devices. Social media creators use Picsart to build Instagram Reels, YouTube thumbnails, and TikTok content using the built-in template library. Browse AI solutions. Marketing teams and small businesses rely on brand kit management and bulk image editing to keep visual assets consistent across campaigns. The Pro plan adds access to millions of stock photos and Getty video clips alongside premium fonts, while the Ultra plan introduces team seats, ad performance tracking, API credits, and workflow tools suited to agency or multi-client production environments. Picsart's main advantage is the breadth of AI generation models available at relatively accessible price points — the Pro tier at ₹266.66 per month provides access to models that would otherwise require separate subscriptions. The free plan covers standard photo and video editing but caps AI usage at 5 credits per week with 100 MB of storage, which is insufficient for users who rely regularly on generative features. The platform is designed primarily for mobile, and users accustomed to desktop-native tools may find the interface less suited to precision editing or complex layer-based workflows See similar solutions.
Associated Tags
AI photo editor, picsart ai, background removal, ai image generator, video editing, social media design, ai object replacement, template library
Key Features
AI background removal and object replacement
Text-to-image generation via multiple AI models
One-tap photo and video enhancement
Bulk image editing up to 100 images
Third-party AI model access: Sora, Runway, Flux, Kling
Brand kit management for multi-client workflows
Cross-platform: iOS, Android, and web with cloud sync
Real Use Cases
How professionals leverage Picsart – AI Photo and Video Editor for Creators and Teams
Discover practical workflows and real-world scenarios where Picsart delivers key solutions.
01
Producing Instagram Reels, YouTube thumbnails, and TikTok content using the built-in template library without external design software
02
Removing and replacing product photo backgrounds at scale for e-commerce listings using AI-powered object detection
03
Generating AI images for ad creatives and marketing materials using integrated models like Flux, GPT-image, and Runway Gen4
04
Bulk editing campaign visual assets across 50 to 100 images to maintain consistent brand identity without manual repetition
05
Managing separate brand kits for multiple clients within a single Ultra or Enterprise account for agency and freelance workflows
06
Creating short-form video content optimized for social media platforms using the in-app video editor and stock footage library
Editor's Verdict
Official ReviewPicsart's strongest argument is consolidation: instead of subscribing to several separate AI image and video generators, you get access to a rotating roster of leading models — Sora, Runway, Flux, Kling, and others — inside one editor that also handles the everyday work of background removal, object swap, and bulk editing. For social creators and small marketing teams who live in short-form content, that breadth at the Pro price (around ₹266/month on annual billing) is hard to match. The free plan is fine for standard, non-AI editing but caps generative features at five credits a week, which runs out fast if AI is the reason you came. The honest limitation is focus: Picsart is mobile-first and built for speed and volume, not precision — if your work needs layer-based compositing or fine retouching, a desktop editor like Photoshop still wins. But for creators producing a high cadence of Reels, thumbnails, and product images who want generation and editing in one place, it's one of the most practical and well-priced options available, and the Ultra tier scales it sensibly to agency and multi-brand work.
4.4 / 5.0
Editor RatingReviewed by Sohail Akhtar
Lead Editor & Founder
Pros
What we like
- Picsart consolidates access to multiple third-party AI generation models — including Sora, Runway Gen4, Flux, and Kling — within a single subscription, which reduces the need to manage separate tools for different generation tasks
- The free plan provides access to standard photo and video editing features without a time limit, making it usable for non-AI creative work even without a paid subscription
- Cross-platform availability with automatic cloud sync across iOS, Android, and web allows users to start editing on one device and continue on another without file management overhead
Cons
Limitations
- The free plan restricts AI feature access to 5 credits per week and 100 MB of storage, which is too limited for users whose primary use case involves generative AI tools
- Picsart is built around a mobile-first experience, and users who need precision editing, layer control, or complex compositing workflows will likely find desktop-native tools better suited to those tasks
Target Audience
Who should use Picsart?
social media creatorsmarketing teamssmall business ownerse-commerce sellerscontent designersdigital agencies managing multiple brand accounts
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Frequently Asked Questions
What is Picsart?
Picsart is an AI-powered photo and video editing platform available on iOS, Android, and web, offering background removal, object replacement, text-to-image generation, and access to models like Sora, Runway, and Flux.
Is Picsart free to use?
Yes, Picsart offers a free plan with standard photo and video editing tools, but AI features are capped at 5 credits per week and cloud storage is limited to 100 MB.
What does the Picsart Pro plan include?
Pro costs ₹266.66 per month billed annually and includes 500 AI credits per month, advanced background and object removal, millions of stock photos and Getty video clips, premium templates, and up to 3 brand kits.
What AI models does Picsart support?
Picsart provides access to Flux, Sora, Runway Gen4, Kling, Imagen, and GPT-image, with model availability depending on the subscription tier — Pro and Ultra unlock the full model library.
How does Picsart compare to desktop photo editors?
Picsart is optimized for mobile and web-based workflows and works well for social media content, marketing assets, and e-commerce images, but its interface is less suited to precision or layer-based editing typically done in desktop tools like Photoshop.
Does Picsart support teams and enterprise use?
Yes — the Ultra plan at ₹2,252.50 per seat per month supports team collaboration, ad performance tracking, and API credits, while the Enterprise plan offers SDKs, white-label editing, and custom credit volumes.